Personal Branding Interview Steven Levy - Personal Branding Blog - Stand Out In Your Career

Personal Branding Interview Steven Levy - Personal Branding Blog - Stand Out In Your Career Today, I spoke to Steven Levy, who is the author of In The Plex: How Google Thinks, Works, and Shapes Our Lives. He is a senior writer at Wired, and was formerly senior editor and chief technology correspondent for Newsweek.  In this interview, Steven reveals some secrets from one of the most prize companies in the world, Google. What got you so interested in writing about Google for your new book? I had been covering the company since its early days, and always felt it was important. In the Summer of 2007 I tagged along with a group of young Google managers as they literally went around the world to visit Googles offices overseas. Spending 24/7 time with them for two weeks woke me up to how different Google looks from the inside it made me see things from the point of view of people who are shaping our future. So I set out to write a whole book that told that story from the inside. Can you give a few inside secrets that we might not know about Google? The book is full of themlike the way Google secretly set up its data centers, how the search engine works, whats in the black box' of its ad program and why the system requires hordes of statisticians and engineers. Also, no one has really written previously about the internal management structures whereby Googlers set measurable goals. What aspects of Google have helped lead to its success? Larry and Sergey grasped the key elements for success in the Internet eraspeed and scale. Larry in particular realized that the Internet was a platform where ambitious reaches could be rewarded. Do you think that Facebook will eventually overthrow Google or that they can both live in harmony? Its not a death match--both are great companies that can coexistbut Google is worried that Facebook will use its assets to compete in areas where Google now dominates. The best outcome would be competition that makes both firms work overtime to lure usersbut if part of the competition means that people must choose one company only for their social activity, thats bad for us. How does Google go about selecting talent? How important is talent to their overall strategy? Talent is essential to Googleit is very serious about wanting a company where everyone is off-the-charts smart. Google has very high standards for hiring, and begins by requiring data in the form of ones SAT scores (IQ) and college grade point (achievement). If someone has unique accomplishments that helps. Engineers take coding auditions, and there are many interviews and data packets compiled by hiring councils. Steven Levy is the author of In The Plex: How Google Thinks, Works, and Shapes Our Lives. He is a senior writer at Wired, and was formerly senior editor and chief technology correspondent for Newsweek. He is the author of six previous books, including Hackers: Heroes of the Computer Revolution, which was voted the best sci-tech nonfiction book of the last twenty years by readers of PC magazine, and Insanely Great, the definitive account of the Macintosh computer. A native of Philadelphia, Levy lives in New York City with his wife, Pulitzer Prize-winning journalist and author Teresa Carpenter, and their son. His website is stevenlevy.com.

Professions Of The Future That Have Not Yet Become Popular

Professions Of The Future That Have Not Yet Become Popular Photo Credit â€" unsplash.comToday in the world of careers it can be hard to figure out exactly what you want to do. That’s why we’ve curated a list of some of the most unknown professions that will make a major difference in the future.While these jobs are currently not as popular as they will be, by getting your foot in the door early, you’ll be one step ahead of the game and the competition.Each of these professions will become extremely popular in the near future, they will make a difference in the creative, marketing, and online worlds.evalThese professions will be what sets you apart from all the rest when it comes to your experience.Below we’ve included a wide variety, but the majority of these career opportunities focus around technology because tech is the future of all business and brands.We’ve also included excerpts from experts in all of these fields so you’ll be getting first hand advice from those who have been studying and participating in these career path s.Let us know which career option you’d love to learn more about or possibly even be involved in!1. Food StylistevalFood Stylists are actually a best kept secret of the art and food industry, but in recent years they have been on a steady incline in popularity. They could very much be a normal career choice later on in a few years.A food stylist has an attention for detail, they pay attention to every little thing in front of them. They work hard to make sure that a dish of food looks fantastic for the photographer.evalWhether they’re photographing the food for a menu, cookbook, or advertisement, the food needs to look perfect.There are actually a ton of ways that food stylists have made their food look too good to be true. Often times many food stylists won’t even use edible things to style the food. By using glue, toothpicks, shoe polish, anything to get the shot.According to The Art Career Project a food stylist by definition is: “Food styling is the art of arranging food so that it looks tasty and fresh. This is important in a number of situations, particularly when the food is being photographed. For instance, the pictures of food that you see in cookbooks, magazines, advertisements, and menus have been styled.”2. Chief Listening OfficerevalA chief listening officer is one step above a social media manager. They’re someone that pays close attention to the world around them. They not only manage social media for companies, but they also pay very close attention to what people are saying and sharing about the company.They closely monitor social platforms and various conversations to make sure that they can bring the best information to the company they are working for.They work hard to make sure that anything that is being said about the company is used in a way that will make the company better in the long term.A chief listening officer is extremely aware of how important this kind of information is to a company, because in most cases companies are shut off from feedback in their retrospective communities.By having an employee that is a chief listening officer you’ll be getting the feedback in a way that will help boost the company.Brazen goes into detail about this career opportunity by explaining: “This job is extremely newâ€"according to Forbes, the first-ever Chief Listening Officer position was created in 2010. But it’s on the rise. As more organizations rely on social media for market research and customer service, the position of CLO will only become more important.”3. Market Research Data MinerData Miners are hired to do one thing, to learn more about the customer for any particular brand that they are working for.Companies will most likely hire this individual because they want to know how they can market their services or product to better fit the needs of the potential customer.evalWhile some people highly disagree with these methods, it doesn’t necessarily reveal all personal information, it just all ows you to be marketed things you would actually want to buy.This new job on the market is a career path that takes a ton of work but it’s extremely useful to companies who want to expand and increase their profits.This change in a company can be the difference between a failing business because of the lack of interest from the customers and a booming success for the future growth of the company this individual works for.The official definition of a Market Research Data Miner according to Investopedia.com is: “Data mining is a process used by companies to turn raw data into useful information. By using software to look for patterns in large batches of data, businesses can learn more about their customers and develop more effective marketing strategies as well as increase sales and decrease costs.”This technology career is rapidly growing and is quickly becoming the future.eval4.Millennial Generational ExpertMillennial Generational Experts are literally experts when it comes to millennials. You might be thinking that there is no point to a career like this, but that’s not true. This career can be extremely important when it comes to companies today.Many brands and companies, even the big ones, are having a very hard time understanding what the new generation wants. Many companies are lost on how they should market what they have to offer to younger individuals.With a millennial generational expert on your team, you’ll have someone who is in touch with the younger community and someone who will know exactly what you should do to market to individuals who are from a different generation.According to a leading professor in this field, Dan Schawbel had this to say: “If you aren’t constantly speaking with millennials, then how do you know what they want, what they buy and what companies they want to work for? Millennials typically have more friends who are millennials than older generations do and the average millennial is connected to at least seven h undred other millennials through Facebook alone. If you only surround yourself with older generations, you won’t be as reputable in the millennial space.”5. FuturistevalA futurist is an individual who uses their ideals and understandings of market trends for the future to better benefit the companies they are involved with.They are someone who is well versed in a variety of trends and they have a very deep understanding of the current culture. By hiring a futurist, you’re going to be hiring an individual that will only pay attention to the future and how they can turn that into something that will create a huge benefit for your company or brand.By doing this your company or brand will be much more ahead of the curve than many others that you’re in competition with.According to an expert in this career choice, Ross Dawson tells us all about the facts behind being a futurist and how those individuals are the biggest upcoming career choice you haven’t even heard of yet.“Alt hough increasing numbers of futurists are studying and teaching futures programs, the game changer for most futurists is their career development. Major fields that futurists emerge from include science and technology, marketing and trends, social studies, anthropology, and the environment and sustainability.”6.Chief Productivity OfficerA chief productivity officer is exactly that, an officer that makes sure that the individuals in your workplace are being as productive as possible. They have training in a ton of different areas that can help with this motivation.From encouraging a more healthy lifestyle in the office, to making sure your coworkers get up and move throughout the day to keep their energy up.This job might not seem necessary when it comes to your company, but the moment you bring one of these individuals on board you’ll not only be investing in a better future, but you’ll also have a much happier and positive workspace that can allow for some fun.According to Mo nster.com this job entails: “Driving efficiencies will be vital at individual, departmental and organizational levels, and the officer-level position will be important at companies of all sizes”says Raj Narayanaswamy, co-founder and co-CEO at Replicon, a company that specializes in cloud-based timesheet management headquartered in Calgary, Canada. “People in officer-level positions must be comfortable working with data and offering recommendations on how to improve productivity,” he says.

See me speak at The Global Summit in London - The Chief Happiness Officer Blog

See me speak at The Global Summit in London - The Chief Happiness Officer Blog I have just agreed to speak at The Global Summit in London on August 16 a conference devoted to Uniting people hands-on, and online in shaping solutions to the issues that most affect them, by advancing a whole system approach to social, economic and environmental change. Check out the program and sign up here. Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. It's great and it's free :-)Share this:LinkedInFacebookTwitterRedditPinterest Related

Is It Professional To List Ghost Writing On A Resume?

Is It Professional To List Ghost Writing On A Resume?Is it professional to list ghost writing on a resume? This is a question that I've been asked by several employers who may be hiring for a part time position. They are either really curious or they want to see if I am familiar with some of the procedures involved in hiring ghost writers. Either way, this is one of those topics that is not easy to answer.The first thing to know is that many people will call this a 'professional' job, and then wonder why they should or shouldn't list it on their resume. You'll find yourself in some sort of a discussion over whether or not it is professionally appropriate to list a writer on your resume, but that's a discussion for another time.There is no such thing as a 'professional purpose' in the world of freelance writing. Some people work from home, some people work from the office, and some people run their own business from home. What you are really trying to do is to get a job that's suited to your level of experience and skill set.For the sake of this article, we're going to assume that you've got a professional, professional purpose in mind. So, if you know of a web site or freelance writer who fits the bill, the next step is to make contact with them. It would be a great idea to show your resume to your contact, explain what you're looking for, and have them read through it to see if you really have what it takes.If the potential employer is not happy with what you wrote, there is little point in doing business with you. The person you're calling may be happy with your resume, and not want to waste time on you. If you haven't done anything to the job, you will likely be considered an on-the-job candidate. This makes it tough to get the job, so your resume has to be unique and to the point.Some sites are 'genuinely' paid for by an employer, others require that you have proof of a previous job or a legal guidelines. When you have the required proof, or documentation, you'll need to get the information into your online personal profile. This is the point at which you can begin your task of developing your skills, since any professional CV will state your knowledge and experience.At this point, you'll have your resume out to a prospective employer, and you'll need to make sure that you list all the job references you've got. This is where the practice of 'flagging' comes in. This is where you put a link back to the website and the person whose resume you're flicking through, and that's where the real work begins. There are many available resources for you to use in flicking through your past jobs.Is it professional to list ghost writing on a resume? While it's a bit of a catch-22 situation, many employers will make it sound like a more difficult process than it actually is. Just don't underestimate how important it is to bring your past writing up to date.

Resume Cover Letter - A Back To School Must Have For Every Employer

Resume Cover Letter - A Back To School Must Have For Every EmployerTo avoid a lot of hassle, writing a resume cover letter is easier than you think. I mean, I spent a lot of time to put together my cover letter for the job I had just gotten and it was something that I was proud of. Now that I am in another position, I want to write a resume cover letter in a new way.After my job interview, I got a call from my boss asking me if I still wanted the job. It was a very good company with a great staff. I told my boss that I would like to interview at the company again the next day. Two days later I was offered a job and all was well.While I had the job, I kept on sending out resumes to different companies and job openings. I had never really addressed my cover letter to the person who was hiring me since I wanted them to get an instant response.Writing a resume cover letter has been a challenge for me. But it is now my own and I am no longer in a job searching situation but rather I am se arching for the right opportunity.So I was asked by a friend of mine how she was able to write a resume cover letter every single day without even thinking about it. She told me that it was so easy that she did not even realize how many times she wrote a cover letter. That is when I realized that writing a resume cover letter was very important to me.So, the obvious thing that I need to start doing is to go online and I need to create my own template. I know that it is easy to write one resume for a particular position and then once you get the job you want, you should write a new one. In that way, you are using your resume cover letter as a template.So, while we are looking for jobs it is best to write a resume cover letter. A resume cover letter will allow you to put a face to your credentials. If you have a wonderful job with a fantastic company, a cover letter from the employer can highlight that to your prospective employer. You can also use your resume with cover letter to int roduce yourself to other people who might be hiring as well.

The Upside to Resume Writing for Research Assistant

The Upside to Resume Writing for Research Assistant A Startling Fact about Resume Writing for Research Assistant Uncovered To be able to have the very best possibility of attracting your upcoming employer, it's essential that the qualifications on your resume match the work description. With this kind of a small window of opportunity, you should have your most recent experience front and center so the possible employer can immediately see what you can do to help the organization and if it's related to their existing needs. Bear in mind, the experience you had is your opportunity to show off. Writing a professional resume an employer will discover irresistible will boost your probability of landing your dream clinical research assistance job. You're going to synthesize an excellent research assistant cover letter. Writing the ideal research assistant resume objective or summary can be complicated. You just can't slacken off when it regards research. In this instance, you sh ould perform a research about the organization you wish to submit your resume to. What Resume Writing for Research Assistant Is - and What it Is Not Furthermore, you can find out more about science careers on Monster. You may not have much work experience to include, so concentrate on personal and professional skills and your educational background. Effective research is the capability to cascade info in a very clear and articulate manner. Examine the research job description and search for skills-related search phrases. In order to make certain your professional resume will support your targets, utilize this research assistant job description to inform exactly what you should highlight on your resume. Read our suggestions below and discover out the way to compose the great personal assistant resume. Below you will discover the top skills needed to fulfill an administrative position. Continue reading to observe how to describe your previous research assistant duties and dut ies. The Benefits of Resume Writing for Research Assistant To receive a better idea about how to make this happen, you can take a peek at our lists of the absolute most in-demand hard abilities and most vital soft skills to optimize your own section. Our resume builder (you're able to create your resume here) will provide you tips and examples on how best to compose your resume summary or another section. You should combine the research info about the organization and the work description in developing a convincing resume. Avoid adding irrelevant or unnecessary info and stick with the job particular details highlighting all your abilities and capabilities precisely. The Demise of Resume Writing for Research Assistant The Career Objective is intended to provide the hiring manager a reason to keep on reading your resume. What you could do is to appraise your prior experiences in school and work and determine those which are related to Research Assistant work. Whether you're an undergraduate or somebody who wants to break into an area of interest, you may always locate job openings for a Research Assistant. If you currently have an existing resume, you must make sure your information is updated and presented in a manner that will generate interest from the Hiring Manager.

5 Social Media Strategies For Nonprofits - Work It Daily

5 Social Media Strategies For Nonprofits - Work It Daily More than 70 percent of nonprofit organizations expect to develop social media strategies in 2012, according to a survey conducted by Charity Dynamics, a consulting service for nonprofits. These organizations recognize the power of targeted social media outreach when it comes to increasing awareness, finding new donors, and converting one-time donors into repeat donors. Social Media Strategies For Nonprofits Social media is uniquely suited for nonprofit marketing because it stretches what are often limited funds and resources. It's no longer enough to simply create Facebook and Twitter accounts for your nonprofit. Forethought, planning and persistence are needed to maximize the communication benefits of social media platforms. Here are five social media strategies that can help nonprofits engage with the public, raise awareness of their causes, and increase their fundraising capability: 1. Make A Commitment Social media platforms are free to use, but leveraging their power takes time. To make an impact with social media, you'll need to devote at least 10 hours per week to sharing, following, friending, liking, commenting, and contributing. In fact, some larger nonprofits dedicate at least one full-time resource to digital communication, which includes social media outreach. This important job requires a deep understanding of your organization's message and probably isn't suited for an intern. 2. Keep It Personal Social media is social by definition, so be ready to communicate one-to-one on a personal level. Instead of blasting out one-way messages, engage in conversations. Let your followers know that there are real, caring people behind your organization. 3. Reach Out Through Video And Blogging Nonprofits can increase awareness of their cause by telling their stories in videos and blogs that can then be shared on social media platforms. YouTube and Facebook are good places to start sharing. Keep the content fresh and interesting so that followers will check back for updates. With luck, your video campaign will go viral. 4. Recruit Volunteers Most nonprofits depend on the efforts of dedicated volunteers. LinkedIn is often used for professional recruiting; it can also be use to bring new volunteers into the fold. Other social media platforms like Facebook and Twitter can also be used to spread the word about your need for volunteers. 5. Promote Events Social media is the perfect tool for publicizing real-world events, especially nonprofit fundraisers. You can register an event on Facebook and LinkedIn, and use a steady stream of Twitter updates to keep enthusiasm high. Using a Twitter hashtag (#) will help attendees track tweets that are related to the event. You can also blog about your event and post photos from similar past events on Flickr and Facebook. Seeing the results of your social media outreach won't be instantaneous. Some organizations make the mistake of giving up on social media too soon. You should measure and assess your social media results on a regular basis and possibly fine-tune your efforts, but don't give up because you think things aren't happening quickly enough. Before you can expect to see real results, you'll need to build a solid base of avid followers. Logan Harper is the social media outreach coordinator for the online Master of Public Administration program at the University of North Carolina, Chapel Hill, School of Government - the largest university-based organization for local government training, advising and research in the U.S. He is currently working on a project to help students discern MPA vs MPP degrees. Follow him on Twitter @harperlogan. Photo Credit: Shutterstock Have you joined our career growth club?Join Us Today!